West Harlem's Favorite Tortillería

Fresh tortillas, made before
your eyes

Every morning at 4224 3rd Ave, our hands shape masa into warm, thin tortillas and golden conchas — the way abuelas have for generations. No preservatives. No shortcuts. Just real Mexican baking.

Loved by neighbors for over a decade in West Harlem

Fresh handmade tortillas being prepared

Daily

Fresh Tortillas

Since 2010

Serving West Harlem

6 AM

Fresh from the oven

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Handmade Tortillas Fresh Pan Dulce Mexican Groceries Mole & Salsas Tamales Churros Handmade Tortillas Fresh Pan Dulce Mexican Groceries Mole & Salsas Tamales Churros
What We Make

From our kitchen to your table

Everything is prepared by hand each morning using traditional recipes and the finest ingredients. No frozen dough. No artificial preservatives. Just the way it should be.

Fresh handmade corn and flour tortillas
Made fresh every morning

Handmade Tortillas

Corn & flour — soft, thin, perfectly cooked

Assortment of fresh Mexican bread and pan dulce
Out of the oven by 6 AM

Pan Dulce

Conchas, cuernos, orejas & more

Steaming tamales wrapped in corn husks
Available weekends & holidays

Tamales

Pork, chicken, raisin & holiday specials

Rich Mexican mole sauce and salsas

Mole & Salsas

Mole negro, salsa verde, chipotle & more

Crispy churros dusted with cinnamon sugar

Churros & Fritters

Crispy outside, soft inside — with chocolate

Mexican groceries including sauces, spices, and ingredients

Mexican Groceries

Imported sauces, spices, canned goods & more

Baker shaping tortillas by hand
Interior of Cholula Mexican Products shop
Freshly baked pan dulce on display
Masa dough being prepared
Our Story

Roots in Mexico, heart in Harlem

Cholula Mexican Products began with a simple conviction: that the tortillas and breads of home should never feel out of reach. What started as a family kitchen operation grew into West Harlem's go-to destination for authentic Mexican baking and groceries.

Every batch of masa is hand-pressed. Every concha is dusted with its signature crust. We source dried chiles, canned moles, and spices the same way our family did back home — with an eye for quality that you can taste in every bite.

Our shop on 3rd Avenue is more than a store. It's where neighbors stop for morning coffee and fresh pan, where families gather before holidays, and where the smell of baking bread welcomes everyone who walks through the door.

10+

Years Serving

Daily

Fresh Baking

100%

Handmade

Find Us

Come say hola

We're located in the heart of West Harlem, right on 3rd Avenue. Street parking is available, and we're a short walk from several bus lines.

Address

4224 3rd Ave, New York, NY 11232

Hours

Mon–Sat: 6:00 AM – 7:00 PM

Sunday: 7:00 AM – 3:00 PM

Taste the tradition that brings the neighborhood together

Whether you need fresh tortillas for Sunday dinner or ingredients for your favorite recipe, we're here — ready with the warmth of home.

Get in Touch

Have a question? We'd love to hear from you

Whether you're looking for a specific product, planning a large order, or just want to say hello — drop us a line and we'll get back to you as soon as we can.

Is this your business? This is my business